Company introduction

Running a ride-on toys company that captures the imaginations of kids one truck at a time is a dream come true. At ToughTrucksForKids.com, we focus on spreading smiles by building high-quality, educational ride-on toys. Our mission — to inspire the next generation of builders to embrace the outdoors, learn through play, and discover the joy of getting their hands dirty. We saw strong growth on social media, but our website wasn't performing as well. We knew we needed to focus more on our digital presence and optimize our SEO to capitalize on our social media success.

Challenges and setbacks

We were rolling along smoothly, but our website was stuck in neutral. Despite our strong social media presence (@toughtrucks_for_kids: 70K followers on IG when we installed Seona), our website traffic was barely moving.

We needed to shift gears and put a greater focus on our digital presence.

Our goal was clear: rev up our SEO to match our social media success and drive more traffic to our site. We needed to button up all the loose ends in our website SEO that would enable Google's search engine to better crawl, index, and understand our content and show it to our target audience.

Leveraging Seona to revamp our SEO strategy

We knew it was time to kick things into high gear, so we turned to Seona. This AI-powered SEO tool became our secret weapon. Here's how we used it:

• Code Changes: Seona automatically identified and made 1000+ active code changes to our website SEO that improved our performance in organic search results on Google.
• Keyword Optimization: Seona identified the best keywords for us to target, ensuring our content hit the mark and reached the right audience.
• Automated Content Creation: We let Seona handle the heavy lifting of writing product descriptions, blog posts, and more. This freed up our time to focus on other aspects of the business.
• Performance Tracking: With Seona's analytics, we could see what was working and make real-time adjustments to keep improving our strategy.

Tough Truck's Google PageSpeed SEO score after using Seona

Remarkable results: A 700% increase in organic traffic

The results blew our hard hats away. Thanks to Seona, our average organic website visitors traffic skyrocketed by 700%. We didn't just get back on track; we left our old records in the dust. Our content became more visible, engaging, and effective, driving traffic and helping us break our sales two quarters in a row.

Outpacing expected growth

Today, Tough Trucks for Kids is leading the pack in the ride-on construction toys for kids niche. Seona's cutting-edge technology gave us the competitive edge we needed, setting a new benchmark for success in our industry. We're not just keeping up with the competition; we're leaving them behind. Organic search now accounts for one-third of the site's traffic.

Conclusion

Our journey with Seona proves that with the right tools, delivering a world-class customer experience through organic search isn't just possible — it's inevitable. Seona's innovative approach helped us navigate the digital landscape and build a more visible brand. If you're facing similar challenges, Seona might just be the game-changer you need to get back on the fast lane.