Company introduction

Xpack Fitness is revolutionizing the way people stay active on the go with our innovative fitness solutions. Designed for versatility, our products combine the functionality of a gym with everyday convenience, making it easy to work out anytime, anywhere.

The challenge

Our XPack weighted backpacks were a game-changer for fitness on the go, and we were ready to expand nationwide with our first product, but our website wasn't attracting enough traffic to meet our expectations. Despite our innovative product design focused on supporting real users and growing offline success, our digital presence lagged. We needed a robust SEO strategy to boost our online visibility and drive more sales. Our goal was to make our website as compelling and functional as our fitness gear.

How Seona coordinated our SEO strategy

To address our digital challenges, we found Seona early on in their product development in November 2023. Seona really transformed our online strategy by helping us optimize our content to reach fitness enthusiasts who travel frequently but may not be aware of groundbreaking solutions like Xpack Fitness.

We utilized Seona to identify and target specific keywords with a high Seona Score, finding keywords such as "travel fitness gear," "portable workout solutions," and "fitness for travelers." By integrating these keywords into our blogs and product descriptions, we effectively introduced our patented Xpack Fitness technology to a broader audience, driving increased awareness and engagement with our brand.

XPack's analytics after using Seona

Serious impact: A 50% increase in impressions and keywords

Thanks to Seona, we've seen impressive growth across multiple metrics that directly impact our online presence and sales.

• Total Impressions: Our total daily impressions increased from 300 to 500, representing a +66.7% growth.
• Total Clicks: Our total clicks saw a +150% increase.
• Top Performing Pages: Several of our top-performing blogs were written and optimized using Seona's automated content system.
• Keyword Growth: The number of unique keywords we ranked for surged, with 36 keywords in the top 3 positions.

Outpacing expected growth

With Seona's assistance, XPack Fitness has emerged as a leader in the portable fitness market. Our improved online presence has set us apart from competitors, providing a strategic advantage and helping us cultivate a loyal customer base.

Conclusion

Seona has been instrumental in helping Xpack Fitness connect with our target audience. By optimizing our content and improving our online visibility, we've been able to introduce travelers to Xpack Fitness. With Seona's support, we're empowering more people to stay fit wherever their journey takes them.