Company introduction

At Montana Specialty Cabins, we pride ourselves on delivering tiny home living in our unique log cabin style that brings the charm of Montana craftsmanship to anyone seeking a retreat in nature. Whether you're dreaming of an off-grid escape or a cozy cabin home office or ADU, we offer high-quality, fully customizable log cabins that are affordable and built to last. Each cabin is designed to combine the rugged beauty of the outdoors with the comforts of home, making the great outdoors even greater.

How we grew at first and the opportunity

We built our early success on word-of-mouth referrals and the satisfaction of our first customers, who loved the craftsmanship of our structures and enjoyed working with our team of skilled builders. We had an old clunky website that ran on WordPress that hadn't been updated in years. We are builders, not digital marketers.

As it became clear we needed a new website to reflect the quality of our outstanding authentic log cabins, we brought on Fast Cheetah Digital Media to help. Genevieve at Fast Cheetah heard our concerns — we wanted a beautiful website that gets found by prospective customers. From the launch of our new website, we wanted SEO and SEM to be a large focus of our strategy. We knew we had a unique offering of customizable, eco-friendly authentic log cabins, and that a very specific customer in a particular geographic footprint would be searching for us. We wanted to ensure those customers could easily find us! Knowing this, we needed to improve our SEO and paid media strategies to ensure we could capture the attention of a high-intent audience searching for cabin solutions online.

How we used Seona and Adwin

Seona helped us reimagine our SEO strategy by focusing on highly relevant keywords like “custom cabin kits” and “off-grid living solutions.” This enabled us to create optimized blog posts and product pages that answered exactly what potential customers were searching for, which boosted our visibility in organic search results. Interestingly enough — we don't sell cabin kits — but customers searching for cabin kits need to know about our ready-to-deliver cabin solutions. Genevieve, the creator of our website, found HUGE VALUE in Seona's ability to write code in the background of our website to improve SEO rankings. For example, link tags are not something we thought about leveraging to improve SEO, yet Seona has written over 1,200 descriptive link tags for our site — that’s huge!

Adwin enhanced our paid media efforts by delivering highly targeted ads through platforms like Google Ads. By automating the optimization of our campaigns, Adwin allowed us to stretch our ad budget while reaching the right audience at the right time, leading to immediate traffic and a boost in new customer inquiries. At first, we were concerned with how high our CTR was and how low our CPC was with Adwin, thinking our website was being flooded with high-volume, low-quality traffic. However, we’ve seen real inquiries from real customers, and we couldn't be happier with the quality of traffic Adwin is finding for us.

Paid media amplifying SEO

The combination of Seona's SEO and Adwin's paid media created a powerful synergy that amplified our results. Seona's optimized content strategy helped us grow our organic rankings steadily over time, while Adwin's paid campaigns delivered immediate visibility and high-quality leads. This dual approach maximized both our long-term growth and short-term impact, ensuring we captured potential customers, whether they found us through a search engine or a paid ad.

The impact

Thanks to StyleAI, we've seen impressive growth across multiple metrics that directly impact our online presence and sales. For Adwin, we've seen incredible success with the automated ad system. Adwin's AI automatically recognized that form fill-outs or phone calls were our conversion events. We see success by building relationships with customers over time before they trust us to build their forever home. A single home is worth hundreds of thousands in profit for us as a business.

• Total Impressions: Our total impressions over the last 90 days reached 47,211, showing the impact of Adwin in driving visibility to our brand.
• Total Clicks: We recorded 4,116 clicks, demonstrating increased engagement with our ad campaigns.
• Conversions: We achieved 15 conversions. Conversions for us are prospective customers completing our Contact Us form to ask questions about our cabins or a restoration project. We have a long sales cycle, and this is the beginning of the sales funnel.
• Average Cost Per Click: Our average cost per click reduced to $0.54, demolishing expected Google Ads benchmarks, and showing a 10.6% reduction in costs since we started with Adwin, meaning we’re getting more value for our advertising spend.
• Average Click-Through Rate (CTR): Our CTR stands at 8.7%, far outpacing industry benchmarks, demonstrating the relevance and effectiveness of the targeted ad headlines and content written by Adwin.

For Seona, we’ve experienced significant growth in our organic content strategy:

• Organic Impressions: We reached over 10,000 organic impressions last month, demonstrating how organic traffic makes up a meaningful part of our marketing strategy.
• Top Performing Pages: All six of our top-performing blogs were written and optimized using Seona’s automated blog content system. These include:
  1. "The Environmental Advantages of Building With Logs for Authentic Cabins"
  2. "Elevate Your Wedding Venue: Why Montana Specialty Log Cabins Are the Perfect Addition to Your Ranch or Business"
  3. "How Outdoor Pavilions Can Transform Your Cabin’s Outdoor Space"
  4. "Organic Living Tips: Making Sustainable Choices in Your Everyday Life in Heron, Montana"
  5. "The Top 5 Reasons to Choose a Secluded Location for Your Log Cabin"
  6. “Why Mountain Cabins are the Best Investment for Nature Lovers”

Additionally, Seona generated and optimized our blog post titled "Sustainable Living in Custom Log Cabins," providing an SEO-friendly slug and preview description that effectively engages search engine users.

These tools, Adwin and Seona, have been instrumental in elevating our brand's digital presence, driving both paid and organic growth.

Outpacing expected growth

One of our greatest successes was seeing our "How to Build an Off-Grid Cabin" blog rapidly rise to the top of search results, becoming a customer favorite and driving substantial organic traffic. With Seona and Adwin, we were able to target off-grid enthusiasts, eco-conscious homeowners, and those passionate about sustainable living, cementing our place as a leader in the customizable cabin industry.

Conclusion

By combining Seona's SEO expertise with Adwin's paid media capabilities, Montana Specialty Cabins has been able to transform our digital presence and position ourselves as a top provider of authentic, quality log cabins and restoration. The results speak for themselves: increased visibility, higher-quality traffic, and a growing customer base. With these tools, we’re set to continue our mission of making sustainable, off-grid living accessible to everyone while showcasing the best of Montana craftsmanship.